A Melbourne local for almost two decades, Alex Ren’s post-graduate qualifications in Accounting and Commerce have led him to a successful business career in the wider bayside area. Alex helped grow large businesses, built his own small businesses brand specialising in the property industry as a residential property developer, before building a reputation for success as a respected local agent.

As a Director of Branon Real Estate, Alex now brings this wide experience to an equally wide group of clients. Whether advising developers on the profitability of their next project, applying his development marketing experience to off-the-plan sales, or opening established Bayside homes to the biggest pool of potential buyers, Alex’s business expertise and networks add real value to his client’s selling price.

Extensively connected throughout Australia and overseas, Alex has succeeded through the property cycles at home and abroad; facing the best and worst of times with an equally methodical approach. Adept as negotiating in both rising and falling markets with buyers from all cultural backgrounds, Alex’s calm and collected approach does more than just maximise selling price …it also helps minimise stress for his clients from the moment of listing to auction day.

Having undertaken developments across the south-eastern suburbs, Alex has moved his young family about – but says his most recent home in a Bayside real-estate hotpot is a keeper. He appreciates that it puts his family close to the things that are important – including his daughters’ school (St Agnes Primary School ) and their many dancing and sporting interests. It’s a location Alex appreciates for not just the lifestyle it affords a growing family …but also for the financial rewards he knows it will bring to himself and his clients.